We conducted some research on Tag lines and why they are used :

What is a Tag line ?

(quoted from wikipedia) A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Some tag lines are successful enough to warrant inclusion in popular culture.

Below is my own definition of tag lines and research on tag lines that I have derived.Appolgies for the bad quality this was scanned in from my book.

Taglines

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